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List of Contents in this article:

• 1, What is LeSEEPro?
• 2, LeTV How's it going
• 3, What is the reason behind Jia Yueting and LeTV Automobile being sued again?
• 4  、 How much is the LeTV supercar?
• 5, Create suspense for supercars, LeTV 70 million SpringIs late advertising worth it

What is LeSEEPro?

The LeSEEPRO concept car adopts a slip-back body design, and the overall shape is very slender. In the front part of the car, this car does not adopt the traditional front grille, which is similar to the LeTV concept car and is equipped with a very personalized LED light strip. It is reported that the LED breathing light can change color according to the driving mode, driver's gender and status.

Transformers 5 will have an oriental face this time. It is played by Hopkins. I'm not talking about actors, but LeSEE PRO under LeTV Automobile.

The foldable steering wheel of the LeSEEPRO concept car. Although the LeSEEPRO concept car has not been so noisy in the past two years, the LeSEEPRO concept car released in 2016 is still very bright, and it is also equipped with a telescopic steering wheel. In the state of automatic driving, The dial can be retracted to the back of the dashboard.

LeTV supercar. The brand name of the supercar is officially named "LeSEE". Le stands for LeTV, and SEE stands for "LeTV Super Electronic Ecology". The specific brand concept is electrification, intelligence, Internetization and socialization. It is called "complete automobile ecosystem", which is the core concept that drives LeTV to make cars.

How's LeTV Automobile

1. High safety LeTV Automobile adopts the latest safety technology, such as anti-skid, anti-overturning, etc., which has achieved very remarkable results in control performance, so that consumers can get the greatest safety and security in the driving process.

2. I think it has something to do with the business direction of LeTV. Because there was a great deviation in the business direction of LeTV in 2020, although his boss Jia Yueting is researching new energy vehicles in the United States, LeTV Group can still survive.

3. The blooming of Leshi is not a powerful expression, but a last resort. It's because LeTV has neither financial support nor monopoly, nor has a technical core. Especially cars and Musk's Tesla almost died in the financial crisis of 2008. Fortunately, the U.S. government helped.

4. British University Capital is one of the main creditors of LeTV Automobile. It is the automobile that bears a lot of debt, and Jia Yueting's recent performance abroad shows that his activities are very frequent, and he even plans to return to China. Once Jia Yueting's ff company returns to China, British University Capital wants to pass this The second lawsuit will obtain compensation for claims as soon as possible.

5. Although LeTV announced that it would launch a variety of high-end electric vehicles shortly after its establishment in 2016, LeTV has been in a state of stagnation due to the break in the capital chain and other reasons, which eventually led to slow progress and failed to achieve the expected sales performance.

What is the reason behind Jia Yueting and LeTV Automobile being sued again?

1. On the afternoon of the 17th, Zhou Hang, the former CEO of Yizhi, issued a public statement, saying that Yizhi "there is indeed a financial problem, and the most direct reason for this problem is that LeTV embezzled 1.3 billion yuan of Yizhi's funds", pointing directly at LeTV Holdings and CEO Jia Yueting.

2. Jia Yueting sued LeTV Holdings, which held 907% of the shares, because of the loan contract dispute. LeTV Holdings was established in 2011 and is located in Beijing. The legal representative is Wu Meng, with a registered capital of 1 billion yuan. Jia Yueting holds 907% of the shares as the actual controller.

3. Because Jia Yueting's LeTV has been financial fraud for ten consecutive years. LeTV has falsified financial data for ten consecutive years. According to the relevant departments, LeTV and Jia Yueting have five illegal facts. There was IPO fraud when LeTV was first listed, and there was also data fraud in the financing process later.As we all know, as a listed company, false financial data will seriously harm the public interest.

4. Then Jia Yueting and LeTV Automobile were sued again this time. There is no doubt that the dispute was still caused by the debt problem, and then had to resort to the law.

How much is the LeTV supercar?

After raising $1 billion, Qidian Automobile also invested in the construction of land in industrial parks in Anhui, which is specially used to develop the ability to produce new energy vehicles. Zhejiang's LeTV supercar project has also entered the plan, investing more than 10 billion yuan, and the goal is also to attack the new automobile energy market.

What is amazing is that in addition to the winning bid price of 70 million yuan, the broadcast time of the 15-second opening advertisement of the previous Spring Festival Gala, there is also an advertising plot that makes people in the clouds and fog. Last year, LeTV's main product, the super mobile phone, did not even give a chance to be photographed for 1 millisecond. The whole article is the confessions of four leading actors.

That is to say, Jiarui Huixin invested 15 billion yuan, of which 6.04 billion yuan was cashed out by Jia Yueting; LeTV Holdings, which Jia Yueting holds 90% of the shares, may eventually cash out 39.8 billion yuan, which together account for 65% of the total investment.Sun Hongbin said that Rongchuang invested in LeTV to only solve the money of non-cars.

For supercars suspense, LeTV's 70 million Spring Festival Gala advertisements are worth it

From Aston Martin Rapide S to FFZERO1 concept car, LeTV one It is creating suspense. The real masterpiece - LeTV supercar has been hidden in the laboratory, and the confidentiality measures are comparable to Apple iCar.

As we all know, the last straw that leads to the crushing of LeTV is the super car business. At the beginning, this business was regarded as the hope to lead LeTV out of the trough, but it is obvious that the development direction of cars is different from LeTV, and even contrary to the nature of LeTV's Internet enterprises. .

It's not worth it. Although Transformers 5 is also a classic IP as a Hollywood blockbuster and will receive great attention, it is obviously unwise for LeTV to invest 40 million in advertising in the current situation.

The big engine includes the cloud video platform, e-commerce platform, user operation platform, advertising platform and big data platform of the platform layer; the content operation and content library of the content layer; the hardware and LetvUI system of the terminal layer; the application layer includes: Letv Store and application services.